Accelerated Analytics always has our eye on the ball – through rain, snow, and especially major regional storm events.

Seasonal weather is one thing, but when you run against storm events that cover the map, you’re bound to see major disruption to civilian and business life. From road closures to power and internet outages before, during, and even after the storm has passed. As brand management teams and supply chain specialists alike seek answers as to why their numbers have dipped throughout the region, the answer is often right there in the news. But where can you get the raw data? Don’t worry… our team is on it.

The Severe Weather Impact Report (or “SWIR”) is our periodical report that dives into major weather events like Hurricane Ian (2022). This report compiles raw data from multiple sources that begins to outline how and where the storm has impacted your customers.

In this, our latest report, we dive into Hurricane Ian. Even as we still work to gain insight on the impact that this multi-state event has had on our country, civilian psyche, and yes… retail norms, we can nevertheless already see that we’ve got a long road ahead of us before numbers in affected regions are back up to speed.

After all, the choice between purchasing at Lowes or The Home Depot, Ace or Tractor Supply Co. may (for a short while) be less about familiarity or even brand loyalty… and more about access due to downed trees, power lines, or even bridges. How does this affect your brand or the supply chain as a whole? The SWIR might help your team better understand.

To download the SWIR, head over to our resources section here.

Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see. We know Ulta…

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

Seeking out affordable “splurges”, consumers turn to the “lipstick index” for their shopping therapy.

Foregoing the urge for a new TV or other big-ticket purchase, consumers are instead opting for smaller, prestige items and, without a second thought, are ultimately carrying the weight of the retail industry’s return to normal – with much of the category’s growth seen coming from households earning over $100,000/year. With this in mind, Target and Ulta’s partnership to include the latter’s prestige-branded shops inside Target stores throughout the nation seems more and more a checkmate move ultimately favoring the bold. Walmart too, has sought to get in on the action and we expect to see a lot of interesting plays like this in the coming year.

Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see. We know Ulta…

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

EcoVadis has given Albéa Group a “Gold level” for its dedication to sustainability and corporate social responsibility (for the 3rd year in a row)

“As brands accelerate the transformation of their ‘standard design’ tubes and bottles, our company is kickstarting the transformation of complex, strategic fragrance, skincare, and cosmetic packaging, we provide proactive guidance to customers seeking to transition their current packaging portfolio, whether through material switch or plastic reduction, custom developments, and recycled or recycling-ready solutions designed by our marketing teams.” – Bertrand de la Tour, VP of Marketing & Innovation for Albéa Cosmetic Rigid Packaging

Congrats to the teams that put this initiative in motion. Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see. We know Ulta…

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

With their new MUSE accelerator platform, Ulta aims to help 8 early-stage BIPOC beauty brands on their path to success.

The initiative’s stated mission is to magnify, uplift, support, and empower underrepresented beauty brand founders of color. Offering one-on-one mentorships and training from some of the top leaders in the beauty space, Ulta’s goal is to level the beauty industry’s voice representation. From development support in areas of funding (offering up to $50,000 in financial support), to best practice training for success in the long-run, to direct mentorship, offering personalized guidance, the new MUSE program is set to be a powerful force multiplier for BIPOC vision in the beauty space.

Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see. We know Ulta…

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

This year’s CEW event highlighted the continued importance of connecting with and listening to the needs and wants of the beauty consumer. With BIPOC presence growing strong, support for such initiatives has proven to be a boost for brands committed to supporting community-minded and environmentally-responsible efforts. Makeup remains king with lipstick coming back and driving the latest trend lines up. The men’s beauty sector appears to be an increasing trend as well and the industry expects to see this blossom into a powerhouse market over the next few seasons. Learn more about our prestige retail reporting, such as our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Walmart and Ulta.

Ulta is keeping true to their word, with a plan to open an additional 250 store throughout 2022 (adding to their over 100 stores last year).

The locations aren’t yet known, but the continued expansion of the brand coupled with what we’re learning from previous expansions into the Target demographic space demonstrate that the consumer seems to be all in and all on board. Concerns over product cannibalism have largely been quelled and, in fact, the data are looking solid for expanded sales to match both brands’ continued strategic goals. Interested in learning what insights we’ve gained so far? Let’s talk.

Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see.

We know Ulta…

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

Across the industry and throughout the consumer space, BIOPOC-focused products and providers are in the spotlight.

Ulta recently put their money with their hearts are by unveiling a $50 million investment in DE&I (a doubling 2021’s $25 million commitment) saying that its focus is across four categories: bolstering underrepresented voices, diversifying product offerings, and improving experiences for both customers and associates. Not to be outdone, Target added 20 Black-owned or Black-founded beauty brands to its catalog of products (a 65% boost in offerings since 2020 with over 70 now available). Target last year also pledged to spend over $2 billion with Black-owned businesses by the close of 2025.

In an interview with Ulta Beauty CEO Dave Kimbell on the topic of installing Pattern Beauty founder Tracee Ellis Ross as Ulta’s DE&I advisor, Mr. Kimbell said “…[simply stocking products from] diverse founders doesn’t guarantee that these brands are going to be successful. We’ve spent time listening to Tracee’s experience to make sure we can create an environment where emerging BIPOC brands are supported as they navigate the Ulta Beauty environment, so they understand the supply chain, they’re building branding, etc.”

This is important to our team as well. Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see.

Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.

While 2020 saw a slough of retail closures, whether temporary (in response to regional COVID outbreaks) or permanently for this and a myriad of other reasons, 2021 saw only slight improvements throughout what many insiders had high hopes would be a year of return to more traditional numbers – at least partially.

But not to be outdone, 2021 introduced new problems. Most notably, the Supply Chain backups that we all still haven’t begun to recover from. Retailers nevertheless adjusted along with vendors, placing more emphasis on fewer items that in-turn rely on less (or more readily-accessible) component materials. This helped stave off the majority of empty shelf crises.

Patient and eager for a return to the norm themselves, consumers have indeed been fueling what the industry hoped would be more traditional numbers for this time of year… and while evident, what we’re seeing is perhaps more interesting. We’ve been monitoring numbers even higher than that of pre-pandemic fame and the trend seems to be carrying out through the bellwether season.

We’ll keep up on this, but for now, it’ll be important to monitor both online and in-store sales, as well as other metrics like curbside delivery and similar COVID response services that consumers have grown fond of (and may not so easily let go of even after COVID has finally subsided).

Until then, while COVID is still maneuvering about the country, it may be valuable time invested for your brand management team to line up your retail POS reports from a regional perspective in order to see how consumer, retailer and other peer brands are benefiting from each response strategy.

Let’s set up a meet to look over your brand’s position and see how our sales reporting can help drive the best path forward.

As a strong retail holiday season dangles before us – B&M retailers race to restock inventory.

The Supply Chain hasn’t quite recovered from the onslaught of online purchases initially fueled by convenience and later by the global pandemic (for perspective, a relatively common once-in-100-year natural cycle of viral hardship that is, for the most part, facing post-industrial consumerism head on for the first time e.g. “Spanish Flu… meet the mall”).

As we’ve seen over the last several buying seasons, box retailers such as Target, Walmart, and Best Buy have been pivoting any which way they can in order to stay on top of a widely-shifting market and now, with an increasing number of vaccinated consumers and a declining number of COVID cases in the US, they’re eager to get caught up and back to the norm – whatever that is going forward.

In fact, these national brands have already begun replenishing their stockpiles (and significantly so), with some retailers charting a double-digit increase in percentage of their inventories. Of course, retail sales data has been paramount in navigating all retail decisions to now, but as we shift into replenishing and making sense of consumer purchasing on the other side of COVID, POS data will become even more of a key player in the decisions that brand manufacturers, wholesalers, and distributors have to make in order to keep up with retailer pivots… and ultimately those of the consumer as well.

We can help set up your team with the tools to navigate these waters. Daily inventory across retailers, regions, DOORS and by SKUs? Yeah, we’ve got you covered. Let’s talk… set up a quick walkthrough of our platform and review of your operations here.