January 23, 2014
February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month. Much colder trends early in the month will help to clear remaining winter merchandise. A taste of spring arrives in the Deep South in retail week three, making this a favorable time for categories such as sun care, apparel and cold beverages. After a very dry January along the West Coast, the ridge of high pressure in the West will finally break down allowing for rain and snow to return to the West. The first two weeks of February will yeild the greatest risk of snow in the Mid-Atlantic and Ohio and Tennessee River Valleys; weeks one, two and four will be the highest risk for the Northwest.
Source: Retailing Today, Weather Trends International
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