July 28, 2014
WTI expects August 2014 temperatures to trend similar to last year for the U.S. as a whole. Much of the East will trend warmer than last year with the Southeast also trending warmer than normal. Summer clearance promotions will see the biggest returns during the first three weeks of the retail month in the eastern half of the nation. A sharp change to colder weather at the end of the month in the North will be more favorable for back-to-school and autumn categories. Precipitation will be greater than last year across the Plains for the month overall. Wetter trends in the final week of August will be an additional positive for autumn categories in the East. Hurricane activity will continue to run below normal; however, should a storm develop and threaten the U.S. mainland, the Texas Gulf Coast will stand the highest risk of impact.
Source: Retailing Today, Weather Trends International
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