October 24, 2014
Temperatures are forecast to trend warmer than last year and normal across the Northern Plains and Northeast. The South will be warmer than last year, but not too far from normal. The West will trend cooler than last year with much greater precipitation in the Pacific Northwest. In fact, much of the nation will trend wetter than last year. Milder weather across the North may require more aggressive markdowns than planned earlier in the month, but increased rainfall will help to keep it from feeling too mild. Black Friday weekend looks milder in the East with rain in the Central states. Although, for the most part, the North will trend warmer, increased mositure means an increased risk of snow, especially in the West. The heaviest snow will be across the interior Northeast, Minnesota and the Rockies. Wetter trends in the West will help to get consumers in a winter mindset. The lack of real cold weather will be especially noticeable for hardline categories, like heaters and auto batteries.
Source: Retailing Today, Weather Trends International
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