February 10, 2014
Sears has launched a new service powered by the chain’s Shop Your Way mobile app that enables customers to pick up their online purchases at any Sears store within five minutes of arrival. The service allows members to pick up purchases without leaving their cars, hence its name: In-Vehicle Pickup.
“The In-Vehicle Pickup option takes our ‘Free Store Pickup – Ready in 5’ guarantee even further and out to the parking lot,” said Leena Munjal, SVP, member experience and integrated retail, Sears Holdings. “In-Vehicle Pickup on this scale is an industry first and another example of how we are constantly innovating and adding benefits that make shopping a more convenient experience for our members.”
To take advantage of the new service, Shop Your Way members shop online, completing their purchase via computer or tablet. At check-out, they choose In-Vehicle Pickup and input details of the vehicle they will arrive in, then sign in to their Shop Your Way mobile app and enable location services before leaving for the store. Upon arrival at their local Sears, members pull up to the In-Vehicle Pickup spots located conveniently outside of the merchandise pickup location; use the Shop’In feature in the Shop Your Way mobile app to initiate In-Vehicle Pickup – a timer will start on the phone; and five minutes later or less an associate takes the purchase to the car and verifies it by using the payment method used online.
“When the transaction is complete, members can easily provide instant feedback on their experience through the Shop Your Way app,” Munjal said. “This feedback is extremely valuable as it helps us further enhance our capabilities across all channels.”
Source: Retailing Today
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