April 1, 2014
In a move to increase traffic and grow sales, Family Dollar said it added 400 products to its food offerings and reduced prices on 1,000 other items.
As part of the rollout, the operator of more than 8,100 stores enlisted the aid of television personality, author and chef Pat Neely. Plans call for Neely to participate in several special events including a recipe contest in which the challenge is to prepare a meal for four for under $15. The contest winner will receive a cooking experience with Neely at his home in Memphis.
“At Family Dollar, our focus is solely on our customer. It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value,” said Jason Reiser, Family Dollar’s chief merchandising officer. “I am excited to add these new food items to our already robust assortment, and I am confident that our customers will be impressed by the expanded selection we have to offer.”
According to Neely, Family Dollar stores have everything shoppers need to make delicious dishes at everyday low prices whether the occasion is a quick weeknight meal, fun lunch or famly reunion.
“Pat brings a down-to-earth style and flair that resonates with Family Dollar and our customers,” Reiser said. “We are excited to welcome Pat to the Family Dollar family. He’s a great ambassador for us as we expand our food assortment.”
Source: Retailing Today
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