January 22, 2015
184 Million Americans To Watch 2015 Super Bowl, According To NRF Survey
The most widely watched sporting event of the year will draw an estimated 184 million viewers, for Super Bowl XLIX on Sunday, February 1. Average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.
“With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” said NRF President and CEO Matthew Shay. “Retailers will take full advantage of the expected traffic from avid fans by making sure they have adequately invested in decor, party food and accessories and other Super Bowl related inventory.”
Of the 75.8 percent planning to watch the game, nearly eight in 10 (79.3%) will purchase food and beverages, 10.8 percent will buy team apparel or accessories and 8.8 percent will splurge on new televisions to watch the game at home.
Source: National Retail Federation
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