Nordstrom announced Thursday total net sales increased 9%, with comparable sales of $3.6 billion increasing 4.9 % over Q2 2014. Comparable sales increases by channel were: US stores up 0.8%, Nordstrom.com up 20%.
Top performing merchandise categories were cosmetics and women’s apparel. Top performing regions were the Southwest and Southeast.
Ending inventory increased 11% over Q2 2014, and was consistent with expectations and projected growth initiatives.
The company opened 350,000 new Nordstrom Rewards accounts, growing to 4.5 million members. Sales from members increased 10% in the second quarter and represented 44% of total sales.
Official remarks from Blake Nordstrom, Co-President, Nordstrom, Inc., included, “our customer is at the center of our strategy as we focus on creating a differentiated experience in each of our businesses. While we’ve been pursuing distinct strategies to grow each business, we’re also working to link them together to provide our customers with a seamless experience. This is important because we know that when customers engage with us across multiple touch points, their lifetime value and spend increase significantly.”
Source: Nordstrom.com
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