Vera Bradley enjoyed its best quarterly results in nearly five years, beating analysts’ expectations in Q2 2015. Analysts predicted an 11-cent share profit, which Vera Bradley exceeded with a 15-cent share profit, and saw its sales increase 1.5 percent to $120.7 million.
The company expects profits this year to land between 72 and 78 cents per share, well beyond expectations of 66 cents.
The retailer’s strategy is focused on luring more shoppers into its brick-and-mortar mall storefronts and increasing consumer attention on its brand.
Vera Bradley has been a customer of Accelerated Analytics since 2013, utilizing our POS and 852 sales and inventory reporting to drive sales and optimize inventory levels at many of its department store retailers.
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