Vera Bradley Add Ecommerce expert to its board of directors

Vera Bradley, Inc. has added Mary Lou Kelley to its Board of Directors, bringing extensive e-commerce experience with her. Kelley had served as President, E-Commerce of Best Buy since 2014. Prior to joining Best Buy, she served as SVP, E-Commerce for Chico’s and Marketing VP for L.L. Bean. Previously, she also held key marketing positions with Ashford.com and Ben & Jerry’s.

“We are so pleased that Mary Lou Kelley has joined our Board of Directors,” said Robert Wallstrom, CEO of Vera Bradley. “Her vast omnichannel experience, counsel, and insight will be invaluable as we continue to transform our business, which includes elevating our marketing efforts and growing our own verabradley.com digital flagship.”

Source: Retailing Today