The 100-year-old Florida based Bealls, Inc. announced plans to launch a specialty store concept in 2015, named “Bunulu”.
“Bunulu is an Aboriginie name that means a place of water,” said Lorna Nagler, president, Bealls Department Stores, in a report by the Bradenton Herald. “Our tagline for our store is Land, Water and Style.”
Bunulu will open 3 to 5 stores in the fall, and the stores will average 4,000 sq. ft. The stores will target a younger demographic, featuring coastal-inspired lifestyle apparel and accessories. They will feature national brands. It already has its own website, Bunulu.com.
The brand’s website describes Bunulu as the “next generation of outdoor active lifestyle brands. Personalized for the coastal lifestyle.” Based on the site’s renderings, the stores will have a casual atmosphere, with wood floors and shelving and beach décor accents.
Source: Retailing Today
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