Swedish retailer H&M recently revealed its aggressive plans for both physical and digital growth in 2016. The company will open its 4000th location when they add 425 stores this year. H&M also plans to expand its e-commerce efforts to Japan and 10 other markets.
“Our strong expansion continues, we are gaining market share and we are confident that we can grow at a fast pace both through stores and online, in existing as well as in new markets, for many years to come,” said H&M CEO Karl-Johan Persson. “The spring will bring many store openings, for example the opening of flagship stores in South Africa, Switzerland, Hungary and India. Since 2010 we have doubled the number of stores in the group, and this April we will pass another milestone when store number 4,000 opens.”
H&M has chosen Mall of India in New Delhi as the location of it’s 4000th store.
The addition of 11 new e-commerce markets will give H&M omnichannel capabilities in 34 markets by the end of the year. Their new markets include Japan, Ireland, Croatia, Slovenia, Estonia, Latvia, Lithuania, Luxembourg, Greece, Canada and South Korea.
Source: Chain Store Age
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