Retail giant Macy’s is set to debut a new store design at its remodeled location in Easton Town Center in Columbus, OH later this month. According to a report by The Columbus Dispatch, construction began on March 27th – with work taking place as the store stayed open – and the new store design prototype will be introduced on June 25th.
Everything from the lights to the flooring, fixtures and merchandise itself will be new. The model features “lifestyle” departments and leased businesses, a concept that recently gained attention when JC Penney tried it. For example, the new Restore, Nourish and Strengthen Department includes footwear from Finish Line, various brands of athletic apparel, Gaiam Yoga merchandise, Fitbit watches and a Berry Blendz full-service juice and smoothie bar.
“This is the new way Macy’s is looking at the customer,” said Andrea Schwartz, vice president of media relations and cause marketing.
Macy’s is hiring 117 additional employees at the Easton store to support several new initiatives and is counting on its heightened focus on customer service to make the physical changes to the store successful. One example is the Connect @Macy’s kiosk which will offer one-on-one service to customers as soon as they walk into the store. Additionally, Macy’s will offer a free personal-shopper service called My Stylist @Macy’s.
So far the Easton store is the only prototype.
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