The 2016 Harris Poll EquiTrend Retail Brands of the Year study results were announced, with several retailers getting high points for engaging customers. For the fourth straight year, 2 brands took top honors in their segment categories: The Home Depot for hardware and home brand of the year, and Kohls.com as online department store of the year.
Other top winners included Macy’s as department store of the year, Nordstrom as luxury department store of the year, TJ Maxx as off-price retailer of the year, Best Buy as electronics store of the year, DSW shoes as discount shoe store of the year and Cabela’s as sporting goods store of the year.
Within retail, hardware and home store was the top ranked category, with baby boomers and GenX shoppers driving that, investing in home improvements and moving up from starter homes.
Over 97,000 US consumers rated more than 200 retail brands for the survey. The scores take into account familiarity, quality and purchase consideration.
Source: Chain Store Age
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