A report by DigitalBridge shows that 61% of consumers expect retailers to have some form of augmented reality (AR) in their shopping experience. 64% of consumers want to see the AR paired with artificial intelligence. Shoppers want to be able to visualize or “try on” products before buying them. AR gives retailers a way to recreate an in-store experience when consumers are shopping digitally. Adding artificial intelligence by incorporating knowledge of what consumers have purchased before or what they have in their digital shopping cart, can get shoppers to buy more items in one purchase. Artificial intelligence can also simulate an online salesperson, recommending products to consumers and help them feel like they are interacting with a person. Retailers who incorporate these strategies see 6-10% sales gains, which is a rate 2-3 times faster than retailers who do not. The experience for shoppers includes tailoring product recommendations, better and more relevant results from consumer search terms and immediate and useful customer service.
Source: Business Insider
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