While it has been reported by numerous outlets that more people will shop on Cyber Monday versus Black Friday (51% compared to 38%), retailers are still quick to get their printed Black Friday circulars out. Lowe’s released their ad, announcing they will remain closed on Thanksgiving day, but will open at 6am on Black Friday. Prices in the ad are good until November 29, and the deals are available online with free shipping. Target also announced it would be closed on Thanksgiving day, but will be open Thanksgiving night from 6pm to midnight, and also offers free shipping on everything. BestBlackFriday.com lists several of the retailers’ Black Friday ads, even leaking them a little early. The web site predicts that consumer spending online on Black Friday will increase 5.39% over 2016, with sales topping $3.52 billion. While many retailers will ship free with no minimum spending requirement, the average order size to get free shipping across all retailers will be $35. Black Friday discounts are expected to average 36.5%. Amazon’s average discount is expected to be 20-25%, while Walmart and Target are expected to discount 25-35%. Shoppers should be ready to shop online as early as Wednesday night before Thanksgiving, when many of the deals become available.
Sources: BestBlackFriday.com, chron.com
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