Consumer confidence rose to 122.9 in the August Conference Board’s Consumer Confidence Index, up from 120 in July. Consumers finding business conditions to be “good” increased 2%, to 34.5%. Consumers also assessed that the labor market was improved, rating jobs are “plentiful” at 35.4%. Those claiming jobs were “hard to get” decreased from 18.7% to 17.3%. Optimism for the future in the short term stayed flat. The percentage of consumers who felt business conditions would improve over the next 6 months decreased slightly, while those who felt business would worsen declined about the same amount.
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Source: Chain Store Age, The Conference Board