In an announcement yesterday, Shoppertrak, a leading provider of shopper analytics, predicted that Friday, November 24th (also known as Black Friday) will be the busiest shopping day of 2017.
For the first time since 2012, there will be four Saturdays in December prior to Christmas Day, influencing shopper behavior. Saturday, December 23rd and Saturday, December 16th are predicted to be the second and third busiest days respectively. Shoppertrak goes on to list their predictions for the top ten shopping days of the year, and claims that those ten busiest days are estimated to account for 40-45 percent of total shopping visits made during the entire 2017 holiday season. It will be essential for brick and mortar retailers to meet the holiday season with sound staffing and inventory strategies.
“The holiday season is prime time for in-store shopping, and this year is no different,” said Brian Field, senior director of advisory services at ShopperTrak. “In fact, because of the rising influence of online, it’s even more important that physical retailers differentiate themselves with knowledgeable associates, stocked shelves and smooth checkout lines to improve customer experiences rather than trying to cut corners in the name of cost savings.”
Timely and insightful retail data analytics like those provided by Accelerated Analytics empower brands to make data-driven inventory decisions and develop a strong inventory strategy. With forecast reports, low inventory and out of stock alerts and more, brands can manage store performance and ensure that their products are on the selling floor during the critical holiday-shopping season and beyond.
Source: Shoppertrak
Related posts
