Next month will see the opening of Nordstrom’s new concept store, Nordstrom Local. The store will open October 3 in West Hollywood, CA and will be only 3,000 square feet, versus its traditional store size of 140,000 square feet. Nordstrom Local is the company’s latest retail concept and neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location. Nordstrom is continuing to open traditional sized stores, including one in Toronto this week. Shoppers at Nordstrom Local will be able to enjoy services such as manicures and tailoring. The store will have 8 dressing rooms, where customers can try on clothes and accessories that will be retrieved by personal shoppers from 9 traditional Nordstrom stores in the area. The stylists can also pull together products through a style board app. Shoppers can go online and pre-select products to try on during their appointment, or trust the personal stylist to select items for them. A café will also be in the store with wine, beer, coffee and juice. Says Nordstrom’s senior VP of customer experience, “Shopping today may not always mean going to a store and looking at a vast amount of inventory.”
Souce: Wall Street Journal